45
nuora gut
Skip itSoft demand (-63.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$34.59avg listing price — sweet spot $15–$100
Price range
Great$14.17–$39.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,974avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 34K searches
Growth
Bad-63.3%90-day search growth — must beat 0% to launch