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Nose Filters
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Great+76.1%90-day search growth — must beat 0% to launch
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Market size
Good$371K$371K/yr · 691K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,499.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.08–$19.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Signals Quality Gap