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Night Splint
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$27.19avg listing price — sweet spot $15–$100
Price range
Great$13.61–$48.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$587K$587K/yr · 442K searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,425.14avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.3%return rate — above 5% kills the launch gate