54
Nicotine Patches Step 2
Worth a lookShows low returns (0.7%), but a concentrated shelf (top 5 take 89% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$25.11avg listing price — sweet spot $15–$100
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Price range
Great$8.36–$60.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good779.25avg incumbent reviews — the moat a new listing must climb
Market size
Good$314K$314K/yr · 108K searches
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf