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Naughty Jenga
Skip itSoft demand (-42.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible91.62avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.05avg listing price — sweet spot $15–$100
Price range
Great$12.03–$28.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$154K$154K/yr · 289K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier