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Nad Gummies
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great138avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.10avg listing price — sweet spot $15–$100
Price range
Great$10.34–$29.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Market size
Okay$146K$146K/yr · 80K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier