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Muro 128 Ointment
Worth a lookShows searches that convert (21.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$31.21avg listing price — sweet spot $15–$100
Price range
Incredible$16.96–$43.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 193K searches
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,235.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand