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Mupirocin Antibiotic Ointment
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 342K searches
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Price range
Okay$6.01–$23.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,286.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand