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Mrs Meyers Iowa Pine Dish Soap
Skip itSoft demand (-51.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.89avg listing price — sweet spot $15–$100
Price range
Good$4.77–$36.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad16,070.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$26K$26K/yr · 12K searches
Growth
Bad-51.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand