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Mrs Meyers Dishwasher Pods
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$20.80avg listing price — sweet spot $15–$100
Price range
Great$9.64–$32.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 28K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,524.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand