56
Mouthwash
Launch itA $38.3M/yr market growing +2.1% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$38.3M$38.3M/yr · 17.5M searches
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.83avg listing price — sweet spot $15–$100
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Price range
Bad$4.39–$17.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad21,404.03avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand