51
Mouthwash Cup
Worth a lookShows low returns (0.8%), but a small market ($46K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.87–$29.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,261.64avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 59K searches
Signals No Dominant Brand