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Mouthpeace Filter
Worth a lookShows a thin review moat (17 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Review moat
Incredible16.8avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$27.95avg listing price — sweet spot $15–$100
Price range
Great$10.22–$42.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay$170K$170K/yr · 75K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier