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Mouse Blocker
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$88.13avg listing price — sweet spot $15–$100
Review moat
Good810.64avg incumbent reviews — the moat a new listing must climb
Market size
Good$348K$348K/yr · 100K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$27.25–$227.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand