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Mountain Ice
Launch itA $1.3M/yr market growing +5.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.12avg listing price — sweet spot $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Great$9.87–$49.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 554K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,307.35avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand