Mosquito Jacket
Worth a lookShows demand growing +827.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+827.5%90-day search growth — must beat 0% to launch
Avg price
Incredible$26.92avg listing price — sweet spot $15–$100
Price range
Great$12.51–$46.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great397.58avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 103K searches