65
Mold Killer
Worth a lookShows a $6.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.0M$6.0M/yr · 2.8M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.15avg listing price — sweet spot $15–$100
Price range
Great$3.80–$59.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Review moat
Bad9,191.16avg incumbent reviews — the moat a new listing must climb