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Molar Teether
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.45avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.52–$23.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,538.96avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 126K searches
Brand share
Bad97%top-5 brand share — brand-locked demand