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Mobility Aids
Skip itPrices mostly outside the sweet spot ($9.76–$1156.36) — this niche doesn't clear our bar today.
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$180.67avg listing price — sweet spot $15–$100
Market size
Okay$198K$198K/yr · 174K searches
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.7%return rate — above 5% kills the launch gate
Review moat
Bad11,041.17avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.76–$1156.36cheapest to priciest tracked listing — scored on the share inside $15–$100