Mite Killer
Worth a lookShows a sweet-spot price point ($26.49 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.49avg listing price — sweet spot $15–$100
Growth
Great+105.6%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$8.94–$84.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$272K$272K/yr · 185K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,368.7avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse