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51

Mint Candle

Worth a look

Shows low returns (1.0%), but a small market ($49K/yr) keeps it on the watch list.

Market size 12Growth 22Conversion 56Competition 59Returns 95Price range 76Avg price 80Brand share 49Review moat 25Quality gap 81

Returns

Great1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.05

avg listing price — sweet spot $15–$100

Price range

Great$6.93–$40.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,067.62

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Market size

Bad$49K

$49K/yr · 61K searches

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