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Mini Laundry Detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Growth
Good+44.9%90-day search growth — must beat 0% to launch
Market size
Okay$106K$106K/yr · 123K searches
Avg price
Okay$9.09avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Review moat
Bad28,919.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.80–$12.70cheapest to priciest tracked listing — scored on the share inside $15–$100