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Mini Fish Oil Softgels
Launch itA $1.1M/yr market growing +0.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$21.73avg listing price — sweet spot $15–$100
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 467K searches
Price range
Good$8.17–$34.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,446.67avg incumbent reviews — the moat a new listing must climb