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Mini Buckets
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Review moat
Great391.76avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$6.81–$32.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$133K$133K/yr · 573K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale