Skip to content
51

Mineral Oil Gallon

Worth a look

Shows low returns (0.3%), but a small market ($48K/yr) keeps it on the watch list.

Market size 12Growth 80Conversion 83Competition 19Returns 99Price range 85Avg price 95Brand share 40Review moat 24Quality gap 19

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.86

avg listing price — sweet spot $15–$100

Price range

Great$8.79–$56.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Growth

Great+71.5%

90-day search growth — must beat 0% to launch

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,742.23

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$48K

$48K/yr · 20K searches

Reviews