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Minecraft Wrapping Paper
Skip itSoft demand (-18.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Great151.62avg incumbent reviews — the moat a new listing must climb
Market size
Okay$270K$270K/yr · 205K searches
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.89–$17.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-18.3%90-day search growth — must beat 0% to launch