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Milk Thistle
Launch itA $10.4M/yr market growing +22.5% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$10.4M$10.4M/yr · 4.3M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.72avg listing price — sweet spot $15–$100
Price range
Great$8.99–$47.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,690.59avg incumbent reviews — the moat a new listing must climb