39
Microwave Potato Bag
Skip itPrices mostly outside the sweet spot ($5.15–$10.01) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good942.8avg incumbent reviews — the moat a new listing must climb
Market size
Okay$108K$108K/yr · 112K searches
Avg price
Bad$8.73avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad$5.15–$10.01cheapest to priciest tracked listing — scored on the share inside $15–$100