60
Methyl
Launch itA $6.1M/yr market growing +18.9% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$6.1M$6.1M/yr · 1.9M searches
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.01avg listing price — sweet spot $15–$100
Price range
Great$12.00–$60.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,533.21avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand