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Method Dryer Sheets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Good$6.98–$30.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.31avg listing price — sweet spot $15–$100
Market size
Good$470K$470K/yr · 202K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Review moat
Bad12,112.46avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand