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Method Dishwasher Pods

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 26Conversion 95Competition 10Returns 97Price range 84Avg price 95Brand share 0Review moat 23Quality gap 45

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$22.81

avg listing price — sweet spot $15–$100

Price range

Great$11.34–$38.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Review moat

Bad6,973.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$75K

$75K/yr · 26K searches

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms