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Mercury Thermometer
Skip itSoft demand (-30.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$6.90–$27.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.94avg listing price — sweet spot $15–$100
Market size
Okay$272K$272K/yr · 334K searches
Review moat
Okay2,409.29avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-30.8%90-day search growth — must beat 0% to launch