40
Mepilex
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good$14.57avg listing price — sweet spot $15–$100
Market size
Okay$215K$215K/yr · 87K searches
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,588.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.95–$16.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand