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52

Mepilex Border Sacrum

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 68Growth 33Conversion 88Competition 17Returns 98Price range 95Avg price 95Brand share 16Review moat 45Quality gap 24

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.31

avg listing price — sweet spot $15–$100

Price range

Incredible$18.57–$49.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$684K

$684K/yr · 211K searches

Review moat

Okay1,997.9

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Reviews