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Mepilex Border 4x4
Worth a lookShows searches that convert (16.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$22.67avg listing price — sweet spot $15–$100
Price range
Great$10.87–$43.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$513K$513K/yr · 139K searches
Review moat
Good1,342.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand