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Menstrual Disc
Launch itA $8.1M/yr market growing +4.1% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$8.1M$8.1M/yr · 2.0M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$66.47avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,925.3avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad$10.62–$591.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price