65
Melatonin
Launch itA $25.0M/yr market growing +0.4% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$25.0M$25.0M/yr · 11.8M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$4.51–$28.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.55avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Review moat
Bad19,574.69avg incumbent reviews — the moat a new listing must climb