65
Melatonin Patch
Launch itA $911K/yr market growing +6.4% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Market size
Great$911K$911K/yr · 608K searches
Price range
Good$9.10–$25.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,146.2avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.4%90-day search growth — must beat 0% to launch