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Melatonin 15mg
Skip itPrices mostly outside the sweet spot ($5.19–$14.98) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$202K$202K/yr · 114K searches
Avg price
Okay$10.34avg listing price — sweet spot $15–$100
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad21,390avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$5.19–$14.98cheapest to priciest tracked listing — scored on the share inside $15–$100