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Medicine Bag
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$13.80avg listing price — sweet spot $15–$100
Price range
Good$4.02–$32.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$226K$226K/yr · 581K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,982.73avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand