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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Good$6.18–$35.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.54avg listing price — sweet spot $15–$100
Review moat
Okay3,736.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 21K searches
Brand share
Bad100%top-5 brand share — brand-locked demand