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Mata Piojos
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.85avg listing price — sweet spot $15–$100
Price range
Good$6.39–$34.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$191K$191K/yr · 77K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,421.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand