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Mardi Gras Cups
Skip itSoft demand (-94.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great211.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.99avg listing price — sweet spot $15–$100
Price range
Great$10.40–$51.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 36K searches
Growth
Bad-94.4%90-day search growth — must beat 0% to launch