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Mardi Gras Bags
Skip itSoft demand (-91.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible45.95avg incumbent reviews — the moat a new listing must climb
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Good$6.44–$35.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$20K$20K/yr · 37K searches
Growth
Bad-91.6%90-day search growth — must beat 0% to launch