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Mallet Finger Splint
Skip itPrices mostly outside the sweet spot ($4.18–$14.52) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay2,235.38avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Market size
Okay$104K$104K/yr · 191K searches
Avg price
Bad$8.46avg listing price — sweet spot $15–$100
Price range
Bad$4.18–$14.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand