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Makeup Glasses
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Review moat
Great136.51avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.64avg listing price — sweet spot $15–$100
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Price range
Good$9.52–$21.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad8.6%return rate — above 5% kills the launch gate
Market size
Bad$26K$26K/yr · 157K searches