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Magnifying Sheet
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.63avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$9.73–$25.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Review moat
Bad13,577.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 46K searches
Brand share
Bad100%top-5 brand share — brand-locked demand