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Magnifying Glass Prop
Skip itPrices mostly outside the sweet spot ($4.90–$14.88) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good784.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.11avg listing price — sweet spot $15–$100
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 17K searches
Price range
Bad$4.90–$14.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier