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Magnesium
Worth a lookShows low returns (0.0%), but a deep review moat (23,930 avg reviews) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 4.4M searches
Avg price
Great$17.86avg listing price — sweet spot $15–$100
Price range
Good$4.10–$45.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad23,929.83avg incumbent reviews — the moat a new listing must climb