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Magnesium for Migraines
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Price range
Good$6.19–$27.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 27K searches
Review moat
Bad16,869.09avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand